Fremantle Councillors Hypocrisy on Advertising or are they just having laugh?

I recall about a year or so ago the pompous Superior attitude of the Fremantle  councillors. When the Fremantle Surf Life Saving Club (FSLSC) came before council to ask for permission for a few signs to generate much needed funds (sponsorship) to sustain the FSLSC operations which are extremely costly and considering that the COF contributes next to nothing for its operational costs each year.Now FSLSC had over 500 nippers last season, a great service and educational system for the area. I thinks its disgraceful that the COF doesn’t support such an Australian institution more.

Getting to the point of the post, COF lame ass operations aside. The council and especially some of its councillors speeches where pathetic and condescending to say the least. Their concern lay in the subject matter of advertising that would generate much needed funds for FSLSC. They where concerned that a Surf Life Saving Club may attract inappropriate sponsors like Coca Cola or McDonalds, our deputy Mayor Josh was worried about the ambiance, look or ugly advertising signs polluting our shoreline.  So massive signs, stories high inflatable beers bottles are good for beach ambiance but a mineral water ad at Leighton beach maybe 5ft high on a wall, would be a blight on the landscape. Seriously you couldn’t make this shit up.


Council like.

Sounds very superior right? Well you may be surprised that our council just approved for south beach an event Sponsored by Corona run by Sunset events.

Sound strange that our council thinks a major brewery product is more appropriate to make funds for a profit making company than coke is to generate sponsorship for a community service like a surf life saving club. Not that FSLSC was looking at coke its just that our councillors thought it appropriate to give the club its superior moral ground, funny right.

So today with Fremantle’s anti-social issues, Australia domestic violence issues, so bad  that bad our federal government has committed an additional $100 million dollars  to fight the issue and our council is promoting, booze barns, booze based businesses and alcohol based beach parties from its superior point of view. The rest of the country is battling to fight these issues and our council is promoting them and working to make our social issues worse.


Clearly council has quite strict standards for volunteer, community service organizations that help train 100’s of youth free of charge, for life skills, community service, health and well being and that make our beaches safer for the general public., but are fine for booze based groups to make money for profit how ever they please.

Sorry but that’s just pathetic. Tells a story about our council, what do u think?

Well I guess that Surf Life Saving Clubs don’t donate enough for electoral campaigns?

With domestic violence being front and centre in the media and community concern over the last year, alcohol being such a big contributor to the issue, Fremantle council is clearly out of touch with reality.

Glad to see Councillor Rachels ad says shes wants to work with the police on anti-social behaviour, she didn’t make it clear if she was working to make it  better or worse.

homer beer


Fremantles Cerveza Beach Party not about getting smashed, HAHAHAHAHAHAHAHaaaaaaaaaaaaaaaaa

Seriously the council should play back the audio of what they have said at council meetings, so they can hear how ridiculously funny some of their statements are.

A branded beer party on the beach, fenced in, is not about a massive piss up but people who are going to enjoy a few responsibly drunk beers and to partake of the fine cuisine and enjoy the scintillating repartee of their fellow gourmands? Almost as good as freo having the best public toilets in the world.

There’s taking the piss and there’s taking the piss, if you want to approve a piss up on the beach, then do it for what it is, don’t try to justify it with a whole pile of BS rhetoric.

Comparing, not approving a beach party with prohibition is just crap, no one is suggesting prohibition just not to allow a massive beer advertisement/glorification on the beach.

Comparing a branded beer festival as having no impact, as children regularly walk past  bars with a sign advertising a particular brand, that’s comparable? why did government ban cigarettes from advertising, according to research widely accepted, it has had a significant impact on lower smoking levels?

Could we compare the whole alcohol issue with cigarette advertising where according to the progressive intelligentsia, Australia is leading the world. If advertising did not attract people to the product, would companies spend Billions on it each year?

I was surprised after listening over the last year or so hear to some Councillors talk about how council should spend more funds on community safety directed to stopping domestic violence,then to suddenly back-flip and support the beach piss up.

Personally I would have rather seen the alcohol issue get the cigarette attention 1st, not much domestic violence based around a couple of durries, or a one punch hit, killing from chain smoking. Making my point of view quite funny as I have never smoked but do drink and possibly been to more party places around the globe than anyone on council.

Even funnier a Councillor stating how responsibly all the fenced ticketed events were run as there is no issues with drunk people falling over each other, or god forbid anything worse. I’m not sure if they attend these events or how good their cognitive functions are the next day, but I generally leave these events by 4pm or 5pm, as by then the drunks are well and truly in flight, with vomit, taking the public leak on the tent etc are all in full swing, perhaps this year I will take some vids to prove the point.

The Mccusker centre has written to the COF questioning the event going ahead, this was swept aside quicker than a community consultation doc,  as it appears our Councillors have a better understanding of the effects of alcohol on our community than the McCusker Centre.

Here is a quick link to their page;

McCusker Centre for Action on Alcohol and Youth

The aim of the McCusker Centre is to reduce the levels of drinking, harmful drinking and alcohol problems among young people.

Key objectives of the McCusker Centre include raising awareness of:

  • The levels of harmful drinking and harm from alcohol among young people;
  • The actions we know can be effective in preventing harm from alcohol; and
  • The need for action without delay.

The McCusker Centre will also work to stimulate and inform community discussion and debate about alcohol issues.

Strangely I didn’t find on their site that “huge fenced in branded beer beach parties” as part of the alcohol mitigation program?

Looks like McCusker centre is left with egg on its face as a couple of weeks ago COF was a finalist for one of their awards, now COF simply dismisses their concerns, oh dear?

To be fair to the Councillors, 2 did vote against the event, Massie and Strachen. The speed the Mayor brush past the McCuker Centres letter, I’m not sure why he even bothered bringing it up, or perhaps it’s just because Councillor Massie raised the issue how inconsiderate? The smarter Councillors said nothing on the issue or just didn’t turn up for the meeting.

We shan’t mention this event flies in the face of the COF policy on alcohol and its own alcohol accord., oh yes even funnier a Councillor actually brought the small bar issue into this justification, emmm, 120 people comparable to 5000, sounds right?

Me I have no problem with people drinking, but the first step is also being honest about it, what I saw tonight left me in doubt of the sincerity of our council with the lame weak ass justifications for this event. I wonder if they will get any free tickets?

On the plus side at least the organizer is actually paying for fencing our public space this time and will supply a deposit to ensure clean up is done. I think the real justification of the event comes from the fact event will supply bike racks and it may have a bus running from town. The freo stamp of approval!

Link to item on the agenda from full council in August 2015


Pg 107 Corona’s Sunsets Music Festival.

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