Over the last couple of days there has been a bit chat about the state government not pushing through the COF plastic bag ban.
Personally I’m all for changing the plastic bags to a better product, but I’m against the COF starting its own little state by making up its own laws, especially when the law they put in place will have little to no practical outcome.
Getting to the point of the post, the Missed Opportunity.
The council and mayor Brad Pettitt instead of pushing for a law to fine/punish business for not using the biodegradable bags, could have taken this idea and turn it more to a marketing opportunity. Give Fremantle another Brand, It would even open them up to run a competition for logos, branding, marketing etc.
Taking something like the BID, and using a Fremantle branded Biodegradable bag to sell to businesses in town, with a simple QR barcode on the bag that could link back to a website promoting all the business that have Opted to join fremantle’s councils save the ocean or cut plastic bag useage or what ever program. It could be used as a tool to promote Fremantle businesses that are ecco friendly or ethical.
Giving consumers and informed choice of where they could chose to shop and businesses a choice of whether they take part or not. More carrot less whip.
Then there are the added benefits to business that bulk purchasing would lower the cost to the business, as collective buying would enable you to bargain a better price for bags, giving business a lower cost than them going out and sourcing them for themselves. Possible seasonal marketing programs, shops using the brand to promote their own business etc. The city using it to promote events etc.
Instead of education and encouragement the council has chosen the whip over the carrot to drive their ideology with fremantle businesses and wasted time and resources with a pissing contest with the state government. Which smells more of more of cheap nasty party politics than good environmental outcomes. Fremantle’s councils true weakness.